BA (Hons) Fashion Management & Marketing
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BA (Hons) Fashion Management & Marketing
This course focuses on the business and marketing aspects of the fashion industry, equipping students with skills in brand management, consumer behaviour, retail strategy, and digital marketing. It covers key topics such as fashion supply chains, trend analysis, marketing communications, and sustainability in fashion business. Students gain practical experience through projects, case studies, and industry placements, preparing them for roles that blend creativity with strategic business thinking in the fast-paced global fashion market.
Academic Journey
Duration: 3 Years (Full-time) or 4 Years with Foundation
Optional Placement Year Available
Inside the Learning Segments
Foundation Year
- Introduction to Business and Marketing
- Communication Skills
- Research Methods
- Professional Development
Year 1
- Principles of Marketing
- Introduction to Fashion Business
- Consumer Behaviour
- Digital Marketing Fundamentals
- Academic and Professional Skills
Year 2
- Fashion Brand Management
- Retail Management and Merchandising
- Sustainable Fashion Business
- Marketing Communications
- Data Analysis for Fashion
Year 3
- Strategic Fashion Marketing
- Global Fashion Supply Chain
- Fashion Entrepreneurship
- Undergraduate Major Project (industry-based or independent study)
Discover Your Career Direction
This course prepares students for diverse roles in fashion marketing and management by combining theoretical knowledge with practical application. Students build strong portfolios and gain industry experience through placements and live projects. Career services provide support with job applications, interviews, and connections with leading fashion brands and retailers.
Career routes
Graduates often pursue roles such as:
- Fashion Marketing Manager
- Brand Manager
- Retail Buyer
- Merchandiser
- Fashion PR Executive
- Digital Marketing Specialist
Graduates can also progress to postgraduate study, including MSc in Marketing, Fashion Management, or related business disciplines.
What is the BA (Hons) Fashion Management & Marketing course?
It’s a 3-year undergraduate degree that blends business strategy with the fashion industry. You’ll study brand management, consumer behaviour, retail strategy, digital marketing, fashion supply chains, and sustainability — preparing you for management roles in the global fashion market.
How long does the Fashion Management & Marketing degree take?
The course takes 3 years full-time, or 4 years including the Foundation Year. There’s also an optional placement year you can add to gain real industry experience before graduating.
What jobs can I get after completing this degree?
Graduates move into roles like Fashion Marketing Manager, Brand Manager, Retail Buyer, Merchandiser, Fashion PR Executive, and Digital Marketing Specialist. You can also progress to postgraduate study such as an MSc in Marketing or Fashion Management.
Do I need prior fashion experience to apply?
No prior fashion experience is required. You’ll need the standard UCAS tariff points and GCSEs in English. If you don’t meet direct entry, the Foundation Year pathway gives you the business and creative grounding you need before Year 1.
How do I apply through Join University UK?
Join University UK offers free admissions guidance for this course. Call +44 20 7183 6569 or email info@joinuniversity.org.uk to book a free consultation — a counsellor will help you choose the right university, prepare your documents, and submit your application at no cost.
Interested in this course?
We’re here to help you take the next step in your educational journey. Contact us for more information or to apply for this course.